How We See the World
Business is war – there are winners and losers
We use Risk-Based Derivative Analytics to help professional athletes stay winners off the field.
It starts with understanding:
A person’s Business Life is a journey of peaks and valleys
In that journey, each year is a call option on performance that can be sold/written via a contract
Effective Risk Managers:
Optimize those option values when selling services
Manage risk/return parameters on those harvested values to better handle Transition Risk
Transition Risk
When a key business skill (e.g. athletic ability) degrades or becomes obsolete, we have to make a transition
We help our clients
identify and prepare for these
moments in their lives
Our investment portfolio design
and advice stays flexible for these
crucial and stressful life moments
Not just providing for investment cash flow
and asset liquidation – we help to analyze
opportunities as coaches and advisors
How We See Professional Athletes
People who need our care and empathy – life is an up and down adventure we help to smooth
Productive businesses with elite skills and a limited useful life in their sport – there are cliffs where option values fall greatly
Artists and risk takers – who achieve at the highest levels by betting on themselves
Coachable Clients – whom we can teach, assist and support through their playing days and beyond
How We See Agents
Key to unlocking athletes’ option values – contracts are call options on elite athletic results
Option optimizers through aggressive marketing and negotiations – creating a high upside perception/belief increases value
Harvesting value –from limited call options or available elite level seasons
Perfectly complementary to our perspective and services – we are each risk managers representing different sides of our clients’ business life
Where We Add Value
Client interview and analysis – for current and projected needs
Recommended changes – for cybersecurity, banking/trading relationships and client privacy
Budget, Tax and Portfolio Structuring – for initial investment and tax expense deductions
Investment education and recommendations – via podcasts, one-on-one sessions, trade alerts and payday recommendations on our mobile app
Life Decision Support - through our investment advisors and related professionals
Asset Monitoring – we watch to:
See what is happening in client accounts and identify recommended actions
Provide ongoing analysis through our mobile app
Where We Add Value
Listen First
Access to specialized professionals
for life decision support
Investment Perspective
Core, Expanded and Playground Portfolios
State-of-the-art software
for deep analysis and seamless client communications
Education podcasts and meetings
to teach clients how to do it all better
Listen First
Access to specialized professionals for life decision support
Investment Perspective
Core, Expanded and Playground Portfolios
State-of-the-art software
for deep analysis and seamless client communications
Education podcasts and meetings
to teach clients how to do it all better
Who We Are
Mark Stephen Tennenbaum
Registered Investment Advisor
and Investment Counsel
With more than 4 decades investment and operating experience, Mark started his career in the British securities industry (London, UK). There and later in New York, he primarily designed and analyzed derivative securities in addition to cross-border Mergers & Acquisitions for major international clients in consumer goods and financial services.
After leaving the securities industry, Mark acted as Finance Director, Chief Financial Officer and/or Board Director for companies like Virgin, Craig Corporation, Kaiser Group Holdings, Landmark Theatres, SoftAware Networks and FrontBridge Technologies.
A few years after both SoftAware and FrontBridge were sold for $450MM and $180MM, respectively, Mark formed Tennenbaum & Kelly (T&K) to invest in and advise technology start-up companies. T&K is not only the majority owner of Life UnLocked Partners, it also has active investments in cybersecurity, computer aided-music, grass roots car racing software and skin care in addition to mentoring companies at UCLA’s Anderson Venture Accelerator.
In addition to his MBA from the Anderson School of Management at UCLA, Mark holds a Psychology degree from the Claremont Colleges, Pitzer College, as well as having passed his Series 7 and 65 exams. He started reading Wall Street research reports when he was 13 yrs. old. and has managed publicly traded investments since his early twenties.
In 2021, Conner Greene made the 40-man roster. The raise in pay made his life more complicated. Mark and Conner started talking about how to do this better for professional athletes and Life UnLocked Partners was born. Who We Are
Lela Kelly
General Counsel and Chief Compliance Officer
A veteran of national law firm, Jones, Day, Lela has practiced both corporate and family law in her career before starting Tennenbaum & Kelly (“T&K”) with Mark in 2011. After graduating from USC, she received her law degree from UCLA. At T&K, Lela serves as inhouse counsel for several T&K investments. From 2011, T&K has invested in and advised start-up businesses ranging from skin care to email security. Currently, they are active in or committed to 5 private investments, none of which are being offered to any Life UnLocked Partners clients through our service.
James Conner Greene
Player Relations
A professional ballplayer with a disarming smile and a 98-mph fastball. After graduating Santa Monica High School and receiving a modest 6-figure signing bonus, Conner spent 7-years travelling the minors and learning the value of budgeting his money after that bonus was spent. His experience and bright future bring perspective and intimate knowledge of how our clients are living their careers as well as keeping us straight when we use confusing investment language – we want to make it clear for everyone.
Mark coached Conner from 2005-2008 on a travel team that played with, and faced, other future major leaguers.
Kayla Pimentel
Player Relations
A recent UC Berkeley graduate with a specialty in marketing, Kayla has worked with T&K since her graduation on various marketing, web design and client relations projects. Prior to working with T&K, Kayla completed several internships involving nationwide product launches, content creation, data analysis, and business consulting. Kayla finds financial literacy and planning extremely important so she was ecstatic to join the Player Relations team.
What We Charge
Monthly Fixed Fee
$500
if you are on a major league roster, circuit or equivalent
$250
if you are retired
$50
if none of those are happening, you need a break and you have more than $150K under management with us already
Annual Asset/Account Monitoring Fee
1.00%
on dollars $1 through $500,000 paid monthly
0.75%
on dollars $500,001 through 2,500,000 paid monthly
0.50%
on dollars $2,500,001 through 4,500,000 paid monthly
0.25%
on dollars $4,500,001 and above paid monthly
Other Fees:
Extended one-on-one financial coaching with Mark at an hourly rate of $300, charged in 15-minute increments for any part of an hour
Life Decision Support with our in-house attorney, Lela, at an hourly rate of $500, charged in 15-minute increments for any part of an hour
Third Party Fees:
Extended one-on-one financial coaching with Mark at an hourly rate of $300, charged in 15-minute increments for any part of an hour