Provide experienced coaches and advisors for Professional Athlete’s financial lives
Understand you and your goals before designing and monitoring investment portfolios to power your life
Give you access to state-of-the-art tech on your device to track your investments and communicate with us
Have live experts available during business hours, and by appointment outside business hours
The World is a Risky Place
Risk is everywhere all the time. We are all natural risk takers and risk managers
Athletes, like entrepreneurs, bet on themselves by putting it all out there – great risk can bring great rewards.
We are entrepreneurs with extensive experience – across a variety of industries in taking and managing business risks
We’ve learned that effective risk managers:
Understand when to take great risk on their own performance, and
Adjust their risk when they make investments outside their direct performance
Managing Your Business Life
A multi-decade journey of peaks and valleys. You will likely change careers more than once
Can feel overwhelming. Having a coach makes sense as things grow larger and more complicated
Staying flexible early in your Business Life to deal with unavoidable life events
We help manage the biggest issue for most professional athletes – Transition Risk
Transition Risk
When a key business skill (e.g. athletic ability) degrades or becomes obsolete, we have to make a transition
Our investment portfolio design
and advice stays flexible for these crucial and stressful life moments
We run scenarios each year
to examine how that leap might look
from a financial perspective
More than financial advisors, we can help
you identify and analyze those
new opportunities
Our Coaching Process
Initial interview to understand you, your life and, your goals:
Planning v. YOLO
Health check of your cybersecurity,
banking/trading relationships and privacy
Better position your financial life via budgeting,
tax planning, investment advice and our app
We provide education / recommendations via podcasts, one-on-one sessions and trade alerts on our app to fit your schedule
Life Decision Support through our investment advisors and related professionals
Asset Monitoring – we watch to:
See what is happening in client accounts and identify recommended actions
Provide ongoing analysis through our app on your device
Where We Add Value
Listen First
Help to create your Core Portfolio
State-of-the-art software for deep analysis and communications
Specialized professionals for life decision support
Education podcasts and meetings
to teach clients how to do it all better
Listen First
Help to create your Core Portfolio
State-of-the-art software for deep analysis and communications
Specialized professionals for life decision support
Education podcasts, meetings, written recommendations and trade alerts to fit your schedule
The Core Portfolio
All investments will float up and down with the market and other forces.We analyze and track those risks.
Meanwhile, you get paid while each company in the portfolio works to improve.
We design a collection of stocks, preferred stocks and bonds that share profits with us regularly
We monitor all your positions so we can respond quickly to market events that may change our advice on any investment.
Diversification and Risk
Because any single business or industry can run into trouble, we target more than 30 different companies across industries to lower risk
Because the economy moves in cycles, we prefer companies that can ride most cycles while still profit sharing at a strong level
By spreading business risk while still requiring profit sharing, we better stabilize the investment portfolio for inevitable life events
By creating a lower risk Core Portfolio, it supports betting on your next career through greater financial flexibility
The Playground Portfolio
Need more fun and excitement from alternative investments like NFTs, Cryptosand others that do not profit share?
We recommend taking the amount you would bring to Vegas over a weekend for your Playground Portfolio.
Use a different trading account to keep everything clear. Boundaries are reminders to use caution when crossing.
Discipline – just as training discipline brought you athletic success, investment discipline is a building block to money success. Playgrounds are for play only.Everything Else
As your portfolio grows large enough, we explore other opportunities in an Expanded Portfolio formore exotic investments like Venture Capital and Private Equity Funds
If we are not the right expert, we know someone who might be:
We refer without any benefit to ourselves and no attachment to whom you may select
We help with planned and unexpected life events like new careers, marriage, kids, aging parents and major asset purchases – scenario testing
We are dedicated to helping professional athletes. We know what it’s like to bet it all on yourself – we’ve been doing that for many years, too.
Who We Are
Mark Stephen Tennenbaum
Registered Investment Advisor
and Investment Counsel
With more than 4 decades investment and operating experience, Mark started his career in the British securities industry (London, UK). There and later in New York, he primarily designed and analyzed derivative securities in addition to cross-border Mergers & Acquisitions for major international clients in consumer goods and financial services.
After leaving the securities industry, Mark acted as Finance Director, Chief Financial Officer and/or Board Director for companies like Virgin, Craig Corporation, Kaiser Group Holdings, Landmark Theatres, SoftAware Networks and FrontBridge Technologies.
A few years after both SoftAware and FrontBridge were sold for $450MM and $180MM, respectively, Mark formed Tennenbaum & Kelly (T&K) to invest in and advise technology start-up companies. T&K is not only the majority owner of Life UnLocked Partners, it also has active investments in cybersecurity, computer aided-music, grass roots car racing software and skin care in addition to mentoring companies at UCLA’s Anderson Venture Accelerator.
In addition to his MBA from the Anderson School of Management at UCLA, Mark holds a Psychology degree from the Claremont Colleges, Pitzer College, as well as having passed his Series 7 and 65 exams. He started reading Wall Street research reports when he was 13 yrs. old. and has managed publicly traded investments since his early twenties.
In 2021, Conner Greene made the 40-man roster. The raise in pay made his life more complicated. Mark and Conner started talking about how to do this better for professional athletes and Life UnLocked Partners was born. Who We Are
Lela Kelly
General Counsel and Chief Compliance Officer
A veteran of national law firm, Jones, Day, Lela has practiced both corporate and family law in her career before starting Tennenbaum & Kelly (“T&K”) with Mark in 2011. After graduating from USC, she received her law degree from UCLA. At T&K, Lela serves as inhouse counsel for several T&K investments. From 2011, T&K has invested in and advised start-up businesses ranging from skin care to email security. Currently, they are active in or committed to 5 private investments, none of which are being offered to any Life UnLocked Partners clients through our service.
James Conner Greene
Player Relations
A professional ballplayer with a disarming smile and a 98-mph fastball. After graduating Santa Monica High School and receiving a modest 6-figure signing bonus, Conner spent 7-years travelling the minors and learning the value of budgeting his money after that bonus was spent. His experience and bright future bring perspective and intimate knowledge of how our clients are living their careers as well as keeping us straight when we use confusing investment language – we want to make it clear for everyone.
Mark coached Conner from 2005-2008 on a travel team that played with, and faced, other future major leaguers.
Kayla Pimentel
Player Relations
A recent UC Berkeley graduate with a specialty in marketing, Kayla has worked with T&K since her graduation on various marketing, web design and client relations projects. Prior to working with T&K, Kayla completed several internships involving nationwide product launches, content creation, data analysis, and business consulting. Kayla finds financial literacy and planning extremely important so she was ecstatic to join the Player Relations team.
What We Charge
Monthly Fixed Fee
$500
if you are on a major league roster, circuit or equivalent
$250
if you are retired
$50
if none of those are happening, you need a break and you have more than $150K under management with us already
Annual Asset/Account Monitoring Fee
1.00%
on dollars $1 through $500,000 paid monthly
0.75%
on dollars $500,001 through 2,500,000 paid monthly
0.50%
on dollars $2,500,001 through 4,500,000 paid monthly
0.25%
on dollars $4,500,001 and above paid monthly
Other Fees:
Extended one-on-one financial coaching with Mark at an hourly rate of $300, charged in 15-minute increments for any part of an hour
Life Decision Support with our in-house attorney, Lela, at an hourly rate of $500, charged in 15-minute increments for any part of an hour
Third Party Fees:
Extended one-on-one financial coaching with Mark at an hourly rate of $300, charged in 15-minute increments for any part of an hour